just image like software upgrade You could even upgrade every component of your Phone!!!!
YES, you Heard me right this was the concept of PROJECT ARA ..a full modular phone where u can customise ur screen to even your camera module
The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a Google subsidiary.
Google retained the ATAP group when selling Motorola to Lenovo, and it was placed under the stewardship of the Android development staff; Ara was later split off as an independent operation.
Under its original design, Project Ara was intended to consist of hardware modules providing common smartphone components, such as processors, displays, batteries, and cameras, as well as modules providing more specialized components, and "frames" that these modules were to be attached to. This design would allow a device to be upgraded over time with new capabilities and upgraded specifications without requiring the purchase of an entire new device, providing a longer lifecycle for the device and potentially reducing electronic waste.However, by 2016, the concept had been revised, resulting in a base phone with non-upgradable core components, and modules providing supplemental features
What is Ara?
The concept is a simple one –– you buy a basic model Ara phone and all the bits can be pulled off and swapped as you see fit. Fancy a more powerful camera module? You'll be able to buy one through Google's dedicated store - a treasure trove of hardware modules populated by components made by third-party manufacturers, from the likes of Samsung and its ilk, right down to little independent devs working out of their basements - just like Google Play for apps, in fact. The same will be true of many other components, including things like memory, display panels, physical keyboards, sensors and scanners, ports, modems and wireless modules, and much, much more.
During Google HQ a lot of prototypes were displayed for the viewer bt none were allowed to power on the devices. The company showed it booting up on stage, but not working. The hardware itself feels very solid, thanks to its aluminum and steel frame, which looks like a ribcage when all the modules are popped out. The modules on the other hand feel light and plasticky, and made holding the phone feel a bit strange. If you're used to the smooth corners you'd find on most smartphones, the ribbed channels on the Spiral 2 feel bizarre. Nothing rattled or slid out while we were playing around with it, though it's hard to tell how it will really work without the magnets."
Google provided some details about what it has been up to since announcing some prior details about Ara at I/O 2014. The Big G has been busy working with Marvell and NVIDIA in order to get some reference CPUs made for Ara. Below is an extract from Google’s G+ update on the subject and what progress has been made.
now event have turned in opposite direction...
Google has confirmed reports saying its modular Project Ara smartphone project has been suspended. When asked about the status of Ara, a Google spokesperson told VentureBeat the phone would not be coming to market, despite the company saying as recently as May that an Ara phone would ship to developers this fall. The decision was reportedly made by Google hardware chief Rick Osterloh, who's been trying to streamline the company's seemingly disorganized product lineup. News of the suspension was first reported earlier today by Reuters.
This is a sad turn of events for fans of the ambitious modular concept, which was put forth by Google's experimental ATAP group under former chief Regina Dugan, who left Google for Facebook earlier this year. About three years ago, the Ara team developed a concept design that reimagined the smartphone as a series of smaller, LEGO-style bricks that could be attached, rearranged, and swapped out in seconds. The logic was borrowed from the high-end PC market, where various aspects of the computer can be changed endlessly in lieu of replacing the whole package every couple of years.
Reports form inside suggest that the people were running out of patience.And the makers were unable to tackle the situation.
A post by blogger and analyst Dr Richard Windsor, suggests Google has tripped up on the fact that "a modular device is far harder than it sounds."
In his report, Windsor states that Google was planning to launch in Puerto Rico (as outlined above) during 2015, but the project is now in "on hold".
"This may have something to do with the new move to be more cost conscious as I continue to believe that Project Ara will be another financial black hole like Google +," he writes.
Windsor notes that Google isn't the only firm in the smartphone space trying to develop a modular device and adds that all of them are "having difficulties."
He highlights some key points as to why the modular concept is causing issues:
"Making a modular device is extremely difficult because modularity adds a new series of requirements and constraints.
A modular device is a phone, tablet or other device where individual components such as the screen, camera, CPU, battery, memory can be removed by the user and replaced by others with a different specification.
Each module requires an individual case and a connector. These take up space, making the resulting device bulkier and less sleek-looking than a normal device.
Each swappable component has to remain distinct from all the others. Integrating components together is a tried and tested method of cost and size reduction meaning that a modular device has always been more expensive to make.
Every swappable component has to be tested with every other in every possible configuration to ensure that they all work together properly. This means that testing and certification is much more onerous meaningfully increasing development costs."
Windsor then goes on to outline four rules that a modular phone must meet in order for it to be successful:
- It must be the same size and weight as competing products.
- It must make no compromises in terms of styling,
- It must offer the same functionality as competing products.
- It must come at the same price point
He says that so far, no device, including Ara, has met these criteria. The only kicker here is a closing comment where he states:
"I suspect that it will be one of the larger players that is well financed, has a track record in hardware design and has money for marketing that eventually cracks it."
In our thinking though, surely Google would qualify? It has so much money and a successful devices project with the Nexus line.
The Ara group scheduled a pilot test of the device in Puerto Rico last year, but ultimately shelved the plan in an attempt to bring down the device's cost and solve technical hurdles. In May, Google promised a developer version that, contrary to the project's original vision, would not allow users to swap out the phone's processor, battery, or display. Now, it appears the phone is no more, though Reuters reports Google may license the technology to third parties.PROJECT ARA PROVED TOO AMBITIOUS AND COSTLY TO MAKE MODULAR PHONES A REALITY
For what it's worth, the modular dream appears to live on in Motorola, a company once owned by Google and now a subsidiary of Lenovo. The new Moto Z has modular backplates for things like additional battery power, a projector, and a speaker, though it's nowhere near as customizable as the Ara concept was.